Search Engine Optimization
Search Engine Optimization is the process of driving most customers to your website, through organic searches.
For instance, if you own a slimming centre business, you would be recognized by the search engine, not with your name, but with keywords like reduce body fat. SEO is of prime prominence in Digital Marketing, as it generates most clients and that too with minimal costs. On an average, Google changes its algorithm more than once a day. However, the changes are very small but affect some websites. Search Engine Optimizers work on improvising the credibility of the website and optimize it with respect to the Google norms. SEO is the key player in the game of online marketing, which works both On-Page (on the web portal) and Off Page, (behind the scenes). Hence, this is one magic wand, which is the one-way ticket to generate millions of leads online. People usually misunderstand SEO as the key to making your website rank for keywords, while the truth is the major focus of a Search Engine Optimizer is to generate leads.
Pay Per Click Advertising
SEO is a time-consuming process, however, until the time the process is going on. Pay Per Click is one super tool which will get you on the Google Search’s first page by simply investing in accordance with the number of clicks it will generate. Like the name delineates, Pay Per Click! Most people hold a misconception that the more bid you use, the better you would rank. Nevertheless, Google is renowned for the quality it brings to its users; hence, PPC has some constraints too. Your site’s credibility and appropriateness matters in this case. If any other site holds a better reputation in Google’s vision and has places lesser bid, it gets the top rank.
Social Media Marketing
With billions of active users, social media is a perfect place to generate followers. Even evangelists and influencers are best targeted through the social media channels. Now, there are campaigns here as well, to viral a content, build a reputation, revive dead clients, generate new followers, and much more we hit the grounds for more revenue. Now, different platforms have something unique to themselves, and we target the audience differently. If done strategically, Social Media Marketing holds the potential to do wonders.
To strategize for every aspect in Digital Marketing, analytics play a pivotal role. Now, when the Digital Marketers start with any campaign, it calls for numerous filters, before striking in its most efficient way. To track every dimension of business, Web Analytics is the key. There is a constant requirement for analysis to improvise regularly, be it for any faults, or for efficiency in campaigning. Analytics will describe the number of visitors on your website, their demographics, and location, where they land, where they click, and much more. It is one ingredient to provide best of what we call Digital Marketing.
Now that, you would gain visitors with the various tips and tricks your Digital marketing person would apply. What if they reach the right place, but do not convert? Therefore, that is when we bring in the concept of Email Marketing. Email Marketing holds an unfailing ability to revive the dead clients, the potential clients that did not get converted, and the current clients whom we purchase more of our services. Email marketing has many types and appeals to the most relevant users.
Page Speed Optimization
With every second of delay, a website would be losing approximately 7% of your visitors. This one aspect is the major reason for people closing a website in less than a minute. Approximately, 90% of all the website visitors search via mobiles or tablets. Hence, it is cardinal that the website is optimized for both. The lesser time a website takes in loading, the lesser will be your bounce rate i.e. the number of visitors who close the particular website from the first page.
Content Writing Services
“Content is King”- Bill Gates prophesied approximately a decade ago. Content is one dimension that will best describe a business. Appropriate content obligates the viewer to click on it, which will direct him/her to your web portal. If made appealing enough, effective content is the lead generator and will multiply the growth of the concerned business. However, the Digital Marketer needs to strategize the publishing as well. Connected with Social Media Marketing, content is no less than hypnotizing your reader to surf through your website. As content writing, increases credibility, bringing in more visitors, decreasing the bounce rate, and does much more, combined with SEO it becomes the profit booster of a business.